The fast and the furious

[Jim Wright]

On Friday, September 13, 2002, at 02:21  PM, spdracer@mail.utexas.edu
wrote:

> I seem to recall learning in one of my business classes that if a
> trademark has
> become acceepted as a common term, then it loses the trademark.

I think that the Xerox and Kleenex folks might disagree with you there.
  They still have valid copyrights on those names, no other companies
can use them.

The fact that such terms fall into common usage often helps to
reinforce the brand name recognition.